Role: UI & UX Designer, Front-End Developer and Photographer
Goal: Increase NYC merch sales by retargeting to a younger audience.
“With New Official T-Shirts, City Shoots for the Hip.” -The New York Times
“My favorite part of this fashion endeavor? The clever hang tag wear-and-wash instructions, which include messages like “wearable in all five boroughs,” “color will not fade under city lights,” and “for best results, wear with pride.”” -PopSugar.com
“The city of New York is stepping up its style game, revamping its online shop.” -Racked.com