Roles: UX Designer & Technical advisor and Developer
Goal: Launch Britney Spears’ official merchandising store in conjunction with the release of her new (2013) album and her new brand. The technical difficulty with this launch was the volume of visitors we would get on the site. Britney has a few Million followers on her social media outlets. In order to accommodate all the traffic we had to rethink the website weights, caching and server architecture.
Results: Our website did not crash and we accommodated nearly 20k visitors within a period of 30 minutes. Sales were pretty good as well, Britney was happy.
